Imagine China Creative Office

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For this project, we had to consider the specificity of the client, Imagine China, which is a leading photo agency in China, producing and syndicating features and photos for both of the international and local markets.  Representing the largest network of Chinese photographers located in all regions and provinces of China, their new office have thus to serve their professional requirements as well as reflect their dynamism and creativity.

Combining the field of the client and its needs, we redesigned the existing into a shape-pure, natural materials, bright loft-type creative space doted of strong practical space functions, corresponding to distinct professional fields. Indeed, the design, if homogeneous, makes a visual differentiation between Sales and Marketing, Editing, Shooting, HR, IT and Management areas.