Color of the Year – Pantone 17-5641

In these times of crisis, green evokes “clarity, renewal and rejuvenation”. It is in these terms that Pantone explains the color choice for this year 2013. More precisely, it is the reference 17-5641, near the emerald, which was chosen by the brand to succeed tangerine, orange-red fiery heart trends in 2012. Green, the color most abundant in nature, provides, according Leatrice Eiseman, executive director of the Pantone Color Institute, a feeling of “well-being, balance and harmony.”

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