Since February 2012 we have launched this one-hour internal event conceived as a training to enrich our designers’ culture on Design and to foster their creativity.
Why is it called the “Breathing Hour”?
Because the concept is about breathing in and breathing out:
Breathing in = getting some inspiration from other designers, understanding their own language.
Breathing out = reconnecting with one’s own senses and originality,and expressing it in a way to convey one’s own personal experience into the everyday design creation.
This hour of breathing is divided into two parts:
Part 1: Breath in!
History of Design through 20 designers’ work.
The works of Philippe Starck, Ron Arad, India Mahdavi, Erwan and Ronan Bourroulec, Ora Ito, Thomas Heatherwick, Karim Rachid have already been introduced and debated.
Next Friday we’ll talk about Tom Dixon, and top influential designers are still to come: Ettore Sottsass, Konstantin Grcic, Marcel Wanders, Zaha Hadid, Patrick Jouin, Alessandro Mendini, Marc Newson…
Part 2: Breath out!
Every week, one person presents his/her one cultural source of inspiration that he/she wants to share and draws a link with interior design.
So far, a wide range of inspirational ideas has been presented:
– Music, as an element of creation and how music can be translated
into an interior design arrangement;
– Nature as a mentor, or how we can learn by observing nature and
natural processes and how biomimicry can change the design techniques
– Pan Jian Feng, the Chinese artist and designer currently exhibited
at MOCA, came to present his work and his artistic journey;
– French Cuisine and Food Design;
– The influence of Buddhism.